Digitaria and Ooyala Collaboration Leads to Marketing Strategy Success

Friday, March 27, 2009
Mountain View, CA., March 27, 2009 - Ooyala, a leading online video platform provider, and Digitaria, a leading digital marketing and technology firm, have been working in collaboration to create highly innovative and interactive Web experiences designed to help organizations strengthen their marketing strategies.
Digitaria helps organizations define online strategy and objectives and then articulates a clear and comprehensive path for accomplishing those objectives using the latest Web 2.0 and multimedia technologies. Taking advantage of all forms of marketing, Digitaria is leveraging Ooyala's rich online video platform to bring high quality digital media to its portfolio of offerings. Ooyala Backlot was the perfect complement given its flexibility, scalability, and comprehensiveness. It is important for Digitaria to provide an online video solution that makes streaming video easy to manage for clients. By using Ooyala Backlot, Digitaria is able to offer an end-to-end solution that includes management, delivery, and reporting of media content, to its customers.
"Digitaria seeks out the best and most innovative technology partners to work with and Ooyala`s video solution set integrates well into our overall digital platform," said John Van Spyk, GM of Digitaria Sports, a division of Digitaria. "Ooyala will help us meet the increasing demand from clients who want unlimited control of their multimedia assets."
AVP Pro Beach Volleyball Tour, Inc., a lifestyle professional beach volleyball events entertainment company, is an example of an implementation that combines Ooyala's sophisticated technology with Digitaria's technology and design expertise, resulting in an unique, eye-catching user experience. Through this collaborative effort, AVP is able to execute on its online video strategy of bringing high-quality content to volleyball enthusiasts worldwide.
"It is exciting to work with companies such as Digitaria, watching ideas and strategies come to fruition by combining creativity, expertise, and technology," said JR Becko, Sales Director at Ooyala. "AVP is one of many sites using the power of online video to augment Web environments. It is amazing to see the results that can be produced when two companies with unique areas of expertise collaborate to create a truly revolutionary viewing experience."
About Ooyala
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.
For more information please contact:
(650) 961-3400