Mountain View, CA., March 3, 2009 - Multimedios, the largest media conglomerate in northern Mexico, is utilizing Ooyala, the leading online video provider, to drive its online digital media strategy. Multimedios has over 40 years of experience producing broadcast quality programming for television in northern Mexico, offering its audience the best news coverage, seven days a week. To further solidify its brand in journalism, Multimedios launched Milenio Television and a multimedia news service on the Internet (http://www.milenio.com) that brings 24-hour news coverage to viewers throughout Mexico. Using the Ooyala Backlot platform, Multimedios is able to bring to the Web, the quality news as shown on television with its on-demand video content. Leveraging Ooyala's video player and adaptive bit rate delivery, viewers can easily enjoy on-demand video news instantly.
"We are noticing an increase in Internet users, and more specifically in online video consumption. To align with this trend, we wanted to position ourselves strategically, providing unique innovative ways to deliver news content online. To complement our editorial text, we decided to create a rich experience through online video. Ooyala Backlot enabled us to execute on this vision and set ourselves apart from other online portals in the industry," said Aníbal Abarca Gil, Online Director at Multimedios.
After evaluating several other platforms, Multimedios selected Ooyala due to its comprehensive suite of customization controls, robust APIs, and detailed analytics. By leveraging the Ooyala Partner and Player APIs, Multimedios was able to customize the look and functionality of the player, thereby building a sleek and integrated website. The ability to update easily and publish instantly has allowed Multimedios to optimize their site to accommodate user requests, resulting in a 20% increase in unique visitors over the last year. Multimedios utilizes Backlot Anaytics to help shape and refine its video initiatives. Using data such as displays, play-through rate, and engagement trends, they are able to modify the content if needed, but more importantly, to determine which content is in demand, and prioritize production accordingly. Data from the Analytics module is relied upon heavily when making strategic programming and business decisions.
"We're very happy to be part of Multimedios' success. By giving users more ways to access content, Multimedios is doing a tremendous service to the Mexican public," said Bismarck Lepe, CEO of Ooyala.
This deal underscores Ooyala's commitment and success in international markets. Multimedios joins Ooyala's ever increasing portfolio of television sites in Mexico; it is inclusive of Televisa.
Based in Monterrey, Grupo Multimedios is one of the largest Mexican media conglomerates. The group that started as a radio station seventy years ago, today employs over 7000 professionals. It runs 13 TV channels in Mexico and 5 in the US, as well as a total of 34 radio stations, a number of magazines and 10 newspapers. In addition to its media operations, the group operates several cable and telecom networks.
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.
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