Universal Sports Showcases Olympic Athletes Year-Round With Online Video Powered by Ooyala
Thursday, March 19, 2009
Mountain View, CA., March 19, 2009 - Fans of Olympic superstars such as Paula Radcliffe, Michael Phelps, and Lindsey Vonn can now enjoy more in-depth video coverage of their favorite athletes through a collaborative effort between Ooyala, a leading online video platform provider, and UniversalSports.com, the preeminent multi-platform destination for Olympic and lifestyle sports programming. Sites such as Skiracing.com, skireport.com, skispace.com, trackandfieldnews.com, tilastopaja.org, intlgymnast.com, and fasterskier.com have partnered with Universal Sports to roll out video implementations using Ooyala's video publishing and monetization platform, Backlot.
"We are excited to offer online video publishing and advertising options for Universal Sports' online video strategy. Viewers on their partner websites will have easy access to premium quality footage showcased with a top-notch user experience," says Eric Morris, Ooyala's Vice President of Channels and Business Development.
Universal Sports has been using Backlot to upload, manage, and distribute videos for this group of websites. It has partnerships with more than 20 other Web properties that will also be using the Ooyala Backlot platform to showcase similar video of Olympic-level athletic content. Distributing the video archives is part of Universal Sports' goal to offer better coverage of high-caliber athletes in between the Olympics and to monetize the video content as part of a broader distribution.
Ooyala's advertising module enables content owners to use 3rd party ad networks as well as Ooyala's own ad server. With these tools, Universal Sports is showing pre-roll ads with companion ads delivered through 3rd party networks such as Tremor and BBE. Universal Sports also displays ads from brands such as Nike, Sprint, and Gatorade, which are sold by internal sales teams and shown by using Backlot's ad serving capabilities.
About Universal Sports
Universal Sports, a partnership between NBC Sports and InterMedia Partners, serves as the preeminent multi-platform destination for Olympic-related and lifestyle sports programming available on television and online. Universal Sports is a 24-hour television channel available in more than 45 million television households nationwide. Major world championship and Olympic qualifying events found on Universal Sports range from track and field, skiing, swimming, gymnastics, marathons and cycling, to volleyball, rowing, triathlon, fencing, speed skating and martial arts. UniversalSports.com delivers an immersive experience via live and on-demand competition coverage, interaction with top athletes through blogs and in-depth access to Olympic sports news and information year round. For more information on the availability of the Universal Sports 24-hour television channel, please visit UniversalSports.com.
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts. For more information please visit www.ooyala.com.
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